The Peugeot 2008 is available with internal-combustion engines or full-electric drivetrains.
PARIS — The chip shortage has shaken up the traditional ranking of best-selling models in Europe, with a surprise winner in October: The Peugeot 2008 small SUV.
The longtime overall best seller, the Volkswagen Golf, was nowhere to be seen in the Top 10, according to figures from JATO Dynamics.
The 2008, which was launched in the current generation in 2019, is available with internal-combustion engines or full-electric drivetrains. There were 18,109 2008s sold in October, just 877 more than in October 2020 – but in a market that was down 29 percent because of the chip shortage.
Automakers are prioritizing production of higher-margin and emissions-critical models during that shortage. That means SUVs, which can command prices thousands of euros higher than their hatchback or sedan equivalents, as well as full-electric and plug-in hybrids.
There were just 11,174 Golfs sold in October, a 59 percent decrease from October 2020. VW’s bestseller was the T-Roc small SUV, in ninth place with 12,116 sales.
That was due to production stoppages and slowdowns at VW’s huge Wolfsburg plant, which builds the Golf. Production at Wolfsburg is running at its lowest levels since 1958, according to a report in October.
The 2008 was followed by three other French automakers’ models: The Renault Clio, the Dacia Sandero and the Peugeot 208. Interestingly, the 2008 didn’t land the top spot in France in October, finishing in fourth place. Those honors went to the 208.
Only one other model in the Top 10 showed gains for October, the Fiat 500, which has had something of a renaissance this year with the addition of the New 500 full-electric model. There were 12,555 Fiat 500s sold in October, a gain of 12 percent from October 2020, good enough for sixth place overall.
However, Peugeot and Fiat shouldn’t celebrate too much, especially if the chip shortage eases. The Golf remained in the No. 1 spot through October, with 186,444 sales. That was 22,000 units ahead of the No. 2 Toyota Yaris despite the Golf losing 18 percent compared to January-October 2020. The 2008 is in fifth place, and the Fiat 500 in 10th.
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